Real Estate Agent

Mendocino County Local Area Expertise

A lifelong Mendocino County resident, Joel Soinila has proudly called Redwood Valley home for over three decades. His family’s roots in the region stretch back more than 100 years, with his grandfather, Veikko Soinila, eventually opening Vic’s Place in Redwood Valley in 1948.

Joel is a graduate of Ukiah High School and earned both his Bachelor of Science in Agricultural Business from California Polytechnic State University, San Luis Obispo and later his MBA. Before launching this independent real estate brokerage, Joel spent a decade as a financial analyst, productivity engineer, and property manager. Today, as the owner and broker of record at Veikko Properties Inc, he specializes in serving the diverse real estate needs of Mendocino County with expertise and integrity.

In addition to his work as a broker, Joel is a licensed general contractor and teaches in the construction department at Mendocino College, helping to educate and inspire the next generation of local builders. He is a proud graduate of Leadership Mendocino (Class XXV) and remains deeply committed to community involvement.